Privacy Policy

Last Updated: January 2026

At Underfoot, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website or make a purchase.

1. Information We Collect

We collect information you provide directly to us, including:

Personal Details: Name, email address, phone number, billing and shipping addresses
Payment Information: Credit/debit card details (processed securely by our payment providers)
Order History: Details of products you've purchased
Account Information: If you create an account, your login credentials and preferences
Communications: Any correspondence you send us

We also automatically collect certain information when you visit our site:

Browser type and version
IP address and location data
Pages visited and time spent on our site
Referring website addresses

2. How We Use Your Information

We use your information to:

Process and fulfill your orders
Communicate with you about your orders and account
Send marketing communications (with your consent)
Improve our website and customer service
Prevent fraud and ensure security
Comply with legal obligations

3. Cookies

We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and personalize content. You can control cookies through your browser settings. See our Cookie Policy for more details.

4. Sharing Your Information

We do not sell your personal information. We may share your data with:

Service Providers: Payment processors, shipping companies, and email service providers who help us operate our business
Legal Requirements: When required by law or to protect our rights
Business Transfers: In the event of a merger, sale, or acquisition

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information. However, no method of transmission over the internet is 100% secure.

6. Your Rights

Under UK GDPR, you have the right to:

Access your personal data
Correct inaccurate data
Request deletion of your data
Object to processing of your data
Request data portability
Withdraw consent for marketing communications

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.

8. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices of these external sites.

9. Children's Privacy

Our website is not intended for children under 16. We do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us via our Contact page.